International marketing strategy for ICT services

Through exhaustive analysis, strategic foresight, and a deep understanding of software development trends of international marketing strategy, with this article, I aspire to equip software development companies with the tools they need to navigate the global market terrain with confidence, enabling them to seize opportunities and overcome obstacles on their path to international prominence.

Mutual vision of IT solutions suppliers in international marketing strategy

Cracking the Code: Researching the IT Market for Software Development Endeavor Success

Marketing research is a valuable asset. It provides essential insights into customer behavior, preferences, and market trends. Armed with this knowledge, marketers can tailor their strategies, products, and campaigns effectively, potentially increasing sales and revenue. Marketing research is akin to a „godsend,” as it guides marketers’ decision-making and can lead to successful outcomes. In the age of the Internet, there is a good chance to get a lot of important data on international marketing strategy without serious investments.

Conducting thorough research into the IT market is a crucial step before embarking on any software development services endeavor. This diligence ensures that your investment is well-informed and poised for success.

Level of IT investment

Firstly, assessing the current level of IT investment in your target market is essential. This provides insights into the economic climate and the willingness of businesses to spend on technology solutions.

Trends & fastest growing revenue

Additionally, it’s vital to keep a finger on the pulse of industry trends and identify the fastest-growing revenue streams. This knowledge can guide your development efforts toward areas with the greatest potential for returns.

Leaders in industry by revenue

Identifying industry leaders by revenue offers valuable benchmarks for your own aspirations. Understanding the revenue distribution by technology helps pinpoint where your services can make the most impact.

Revenue by technology

Digging deeper, research should encompass generic internet tech searches, providing a broader perspective on international marketing strategy demands. Investigating digital debt by industry and technology reveals pain points and opportunities for solutions.

Generic Internet Tech Search and Digital Debt by Industry and Technology

Knowing your major competitors in the IT services sector is crucial. Analyze the technologies they offer, their communication strategies, and the tools they employ. This information helps you carve out your unique selling proposition.

Major target companies for communication concentration, C-level behind these accounts

Consider the major technologies employed in the industries you’re targeting and the key companies that warrant concentrated communication efforts. Identifying the C-level executives behind major accounts streamlines your outreach strategy.

Lead generation personas/behavior

Develop lead-generation personas based on the behavior of potential clients. Determine their main contact points and preferred channels for communication.

Major events, platforms & organizations in industries

Stay updated on major events, platforms, and industry organizations as they provide networking opportunities and insights. Leverage existing business connections and possible references to establish credibility and trust.

Check out also:

Major competitors in IT services
Technologies offered by major competitors
Tools, Strategies & techniques of competitors Communication
Major technologies used in industries
The main possible contact points
Existing business connections, possible references

In conclusion, a comprehensive IT market research strategy is the foundation for a successful foray into software development services. It empowers you with the knowledge needed to make informed decisions and stand out in a competitive landscape.

Collaborating for Digitalization and Innovation

To stay competitive in the digital landscape, businesses must embrace both digitalization and innovation. These two concepts are closely connected and require a deep understanding of the local market as well as the application of emerging trends. This is the field ICT companies should aim for from day one, meeting their enterprise leads. While skills in digital environments can be developed internally over time, finding the right partner can be a game-changer. It is crucial to assess the business’s capabilities to ensure efficient value delivery. By „Partner”, I mean both, the ICT company and its customers, all companies with which the company has a contact in the market. It is an extension of the idea of creating value for business as the primary goal of cooperation.

Partnering with a tech-savvy business can help organizations with digital transformation efforts. Such partnerships can modernize their systems, processes, and infrastructure to meet customers’ needs and stay ahead of the competition. Solutions such as IoT, AI, VR, and AR can significantly improve efficiency, reduce costs, and enhance decision-making. A business partner with a global presence is well-positioned to serve clients from different regions and industries.

Fun fact: As of mid-2022, 59% of US B2B buyers made a purchase based on a presentation or demo in the metaverse or AR.¹

Potential technology partners must focus on their client’s business strategy to align their development efforts with the overall goals and objectives. Understanding the client’s strategy can lead to a more tailored service that satisfies both parties. Focusing on the client’s business strategy also helps identify areas for growth, expansion, and potential challenges that require addressing. This approach can lead to successful projects and long-term partnerships. However, optimizing a client’s operations is a whole different challenge.

Balancing Innovation Direction between Partners

While focusing on innovation is crucial for businesses, blindly following a client’s direction is not always the best approach. Innovation can bring disruption, which can be painful but ultimately save energy, time, and money. Companies can create better solutions by staying current with the latest technologies and trends, making them more efficient, effective, and user-friendly. Innovation can also differentiate a company from its competitors and attract new clients.

„Digitalization involves using digital technologies to transform a business model and create new opportunities for revenue and value.” – Dave Evans*

Innovation helps companies stay ahead of the curve and anticipate market changes. For instance, a company that is aware of upcoming technologies or trends can develop solutions suited to those trends, positioning itself for success. Innovation can also uncover new growth opportunities, such as expanding into new industries or developing new products or services.

However, technology can be a double-edged sword for businesses. Some lack the resources to innovate, while others fail to recognize the need for change. A „circle of trust” is necessary to help bridge the knowledge gap and enable companies to innovate successfully.

Uncovering Opportunities through Digitalization

The digitalization process can reveal previously inaccessible resources and opportunities. By utilizing digital tools, companies can identify underutilized assets and leverage them for new business opportunities or cost savings. Additionally, data collected through digitalization can be used to improve decision-making and optimize operations, unlocking the full potential of available resources.

„According to a PARP* report, 79% of companies said they were making efforts to increase innovation.”²

In today’s highly competitive digital landscape, it’s essential for companies to differentiate themselves from the competition to succeed. A strong marketing strategy that sets a company apart from its peers is crucial for success.

For IT companies to truly partner with their clients, they must offer a value proposition that emphasizes how to maximize their digital potential. It’s crucial to ensure that partners comprehend the advantages of this business move and how it can aid their brand and operations. To achieve this goal, focus on the following:

Examine current processes and methods to identify areas where digitization can be beneficial. This includes automating manual tasks, reducing paperwork, and improving communication with digital tools. Additionally, consider using technology to track and analyze data, improve customer service, and increase productivity.

Invest in the right technology, such as software that automates specific tasks like customer relationship management or hardware that streamlines processes. Train the team on how to use the technology effectively and ensure that security measures are in place to protect data and systems from malicious attacks.

Train the team on the new technology, including providing necessary resources, training materials, and ongoing support. Help them understand the importance of the new technology and how it can help them in their job.

Monitor the progress of digitalization efforts to ensure that the desired results are achieved. This includes tracking the number of processes and documents digitized, the time it takes to complete each task, and the accuracy of results.

Stay up to date with the latest trends in digital technology to ensure that the business is always ahead of the curve. Be aware of any changes in the industry that could affect the business.

Digitization can significantly improve business efficiency and effectiveness. By taking the right steps and understanding the benefits, managers can maximize their company’s digital potential. A great example of this is how the US Army increased its capabilities tenfold by implementing digitization.³

„The U.S. Army’s transformation to a rapid-response fighting force is compelling its information systems experts to shift their plans for digitization. Situational awareness is increasing in importance, sensors are becoming more sophisticated, and diverse elements and activities are being linked to make the individual soldier an information-enhanced warrior.„

Personas are the ones who desire business efficiency.

As a software development company, it’s important to not assume that the target audience is solely tech-savvy individuals. Failing to plan marketing strategies for those uninterested in the technical aspects of your products or services can lead to digital marketing efforts falling short.

When marketing the utility of the business rather than the technology behind it, developers can create solutions that generate data and information to identify trends so marketers can target specific business-related audiences. This can help increase ROI and build strong relationships.

For instance, a company builds an application for a client that saves costs. When the C-level manager reports these savings, peers become interested in the IT partner that provided the solution. The company can present a case study and its profitability for investment at meetings, events, discussions, and lectures. Other C-level managers interested in the same outcome may then inquire about the development company that created the solution, leading to pure B2B marketing by recommendation.

Developers recommend, and C-level decides.

Developers recommend solutions, but ultimately it’s the C-level executives who make the decisions. To attract these decision-makers, it’s important to understand their priorities. While IT managers focus on technical results, C-level executives value qualities like prestige, trust, and proof of concept. They’re often talking to other decision-makers, and may not understand technical jargon.

While communication with IT managers is important for day-to-day operations, it won’t necessarily bring in new business. To attract new customers and increase sales, communication should be targeted toward C-level executives. This includes non-technical positions like the CEO, COO, CFO, CIO, and CMO.⁴

With a clear understanding of the target audience, marketing efforts should focus on creating value for the business, building brand awareness, and improving the company’s image. Instead of focusing solely on technologies, the focus should be on the company’s activities. To generate leads, it’s important to create personas that appeal to the target audience. Let’s take a closer look at the individuals we are targeting:

The CEO is responsible for the overall success of the organization and sets the strategies and policies to ensure the successful management of the business. They hire and fire other executives in the C-suite and oversee the entire operation at a high level.

The COO is the second in command and is responsible for day-to-day operations on behalf of the CEO. They create policies and strategies that govern operations and may also handle Human Resources functions within the organization.

The CFO oversees the organization’s financial affairs, including developing budgets, managing cash flow, and overseeing financial reporting and compliance.

The CIO manages research and development, ensures IT initiatives align with business goals, and oversees the development of technologies into products and services.

The CMO oversees the organization’s marketing strategy, including advertising, brand management, and market research. They may also handle newer duties such as business intelligence initiatives and mobility strategy.

To effectively communicate with these individuals, we need to focus on brand building, supporting sales, engaging communities, fostering leads, and maintaining long-term relationships. These efforts create a strong presence in the market, drive sales, and build lasting relationships.

It’s essential to understand the complexity of the consumer and adopt a life-centric approach that creates value. Before investing in wide-performance marketing, we need to establish a strong value proposition.

Example:

“Our company provides technical expertise and development resources to help companies manage the entire software development lifecycle with a focus on business outcomes and value for time and money spent.”

Mastering the Art of Digital Marketing: Essential tools and techniques you need to succeed

Digital marketing relies heavily on having a well-designed website that creates a positive first impression. A poorly designed website lacking in UX, UI, RWD, L&F, style, promise, incentive, page speed, or Web 3.0 technology won’t impress high-profile audiences and can damage your chances of success. You only get one chance to make a good impression, so fixing website issues is essential for gaining the trust of potential customers.

After sorting out the website, the next steps involve finding sales-ready leads and asking for referrals, building brand awareness through Public Relations techniques, and supporting the sales team with properly branded materials. Once these basics are in place, create a relevant content pipeline tailored to your target audience. When communicating with C-level executives, it’s important to maintain a professional tone and appearance. Asking questions about their business can be a good way to engage them.

Can you picture clients enthusiastically sharing their requirements with you? Sounds too good to be true, right?

Businesses strive to know exactly what their clients want, but traditional focus groups and long forms can be tedious and time-consuming for C-level executives. To make the process more appealing, companies can invite clients to participate in exciting events such as e.g. visiting CERN or NEMO Science Museum, attending a rock concert, or enjoying extreme sports with industry celebrities, comedians, influencers, or authorities. During these events, clients will naturally discuss their businesses and provide invaluable feedback.⁵

Not only can these events provide valuable insights, but they also offer opportunities to build lasting friendships and generate content for social and business channels. The resulting referrals, backlinks, and recommendations can be invaluable B2B tools. Additionally, clients might receive a beautiful album, framed pictures, and a certificate of participation that they will cherish and display in their offices.

When approaching C-level executives, it’s essential to do your research and find ways to contact them through recommendations, as cold calls and emails are unlikely to work. By studying their publications, company history, hobbies, awards, and preferred events, companies can engage in Word Of Mouth Marketing and Buzz Marketing to increase the likelihood of a positive response. These efforts can result in clients recognizing and even answering your calls, making it easier to build lasting business relationships.

Personal Branding: The Key to Unlocking Strong Business Relationships

In today’s world, building a personal brand is vital for developing relationships. C-level professionals communicate with others who possess the same level of expertise. Therefore, it is essential to have a well-crafted personal brand that demonstrates one’s knowledge and establishes trust and credibility with others. A strong personal brand can also create valuable connections and expand one’s network, ultimately increasing confidence and focus on achieving goals.

Marketing is like cooking, and the objective is to create value for businesses. To achieve this, we need to be innovative and creative. For example, we can leverage unused digital capabilities or eliminate legacy processes that hinder profitable innovation. Instead of keeping our competencies hidden away like poets writing in their journals, we need to unleash the full potential of digitalization.

Although web design, UX, SEO, SM, Apps, Content, and Lead Generation are essential components of a successful digital strategy, they are just the foundation. These things are no longer unique and are easy to plan, audit, and execute. We need to focus on adding value beyond the basics to stand out in a crowded market.

Be close to business partners, be their friends, and build relationships.

We must represent and use ingredients that are rare and not so easy to obtain. Be close to business partners, be their friends, build relationships, pay attention to what they say, follow but initiate contact, listen, hear the voice, give advice whenever you can, always support, solve challenges, and empathize.

Being innovative by example, showing off the technology, staying up to date, reacting to international marketing strategy trends, presenting leadership in respective industries, and researching and sharing results. Be a true partner of digitalization. Overdeliver, utilize your own capabilities of getting reach thanks to a large structure, and let partners thrive on it.

Support and educate using our own resources and international experience. Streamline processes using unique industry contacts and insights. Shake hands at every possibility, be memorized at the top of the mind factor, don’t be forgotten, be a welcome guest, meet in real life, spread positive and consistent brand positioning, and bring good news.

Even well-known brands often forget basic rules, falling into routines by not building efficient descriptions with good intensity of keywords and phrases, not using tags and hashtags, not publishing related blog posts, and not implementing CTA, cross-promotion, or an appropriate level of community engagement.

Use a high-quality, dynamic, and superb communication style that showcases the brand. This allows the brand to be seen positively, highlighting its strengths and unique qualities. It also helps to create a strong connection with the audience, making them more likely to engage with it.

Utilize international partner communication connections and channels as a reference and evidence of proficiency for local markets. Doing so will provide a reliable source of information to demonstrate your expertise in the area and help you gain credibility in the local market. Gain strong backlinks. Build a content pipeline for a C-level business audience. Utilize established contact sources and ask for referrals to reach the highest quality authors who can be transformed from qualified leads to clients through a process. This process should be carefully managed to ensure that the authors are appropriately fostered to become brand ambassadors in the future for international marketing strategy.

Build an international content exchange system. Utilize the best local articles and social media posts to develop content pipelines for global and other local markets and search engine optimization. This system will allow for the sharing of content between different needs, allowing for the creation of more relevant and engaging copy, and saving resources in the long run.

Use Web 3.0 technology to engage in direct and safe contact with potential customers. Reach out first and offer incentives for more information or further engagement. This will provide tangible reasons for customers to interact with your business and leave more intelligence.

Launch a newsletter with automation for various personas, industries, and technology utilities. Include articles from reliable industry sources. Reward and incentivize your own team for creativity in delivering articles and engaging with the social media community. This will help ensure that your newsletter is up-to-date with industry news and trends while motivating your team to create valuable content.

Cooperate with international organizations to make the brand globally known, reaching vast public audiences and building a top-of-mind factor with positive associations. This will help increase brand recognition and create a positive image in the target audience’s minds. Register for awards recognizing the real development and innovative efforts made by engineers in the ICT industry in the digitalization field. These awards are a testament to the hard work and dedication of engineers and will serve to highlight the progress.

Analyzing, selecting, and executing presence at industry events is crucial to the lead generation funnel process. This drives prospects from the „know” stage to the „like” stage, leading to „trust”. It is also a chance to make a first impression, so it is important to be prepared. Being present at local industry and global events is an important part of lead generation activity. Be there as a patron or partner, participate in debates, speeches, and roundtables, and participate in fairs, conferences, webinars, seminars, and AMAs. Initiate joint communication actions with partners and influencers at the venue. That might construct a solid base before making the next step. Take advantage of every opportunity to collaborate with them. Doing so is essential for reaching their peers, gaining valuable prospects, increasing brand awareness, and strengthening relationships.

With the proliferation of communication clusters in the modern internet environment, there is a need to stand out by using a holistic approach. The combination of digital and physical solutions is key to being recognized as the right choice for partnering in a business. Very often, in the eyes of highly pragmatic business managers, sales should be the primary focus of the company, so marketing plays the role of an enabler.

The essential ingredients provide the foundation for achieving greatness in any venture.

From innovative startups to established conglomerates, these enablers remain a constant necessity. Let me introduce you to the critical components that can take you from mediocrity to excellence.

Sales and marketing have to work closely together. Collaboration between sales and marketing is crucial for achieving common goals, such as generating leads, increasing revenue, and improving customer satisfaction. When these departments work together effectively, they can create a more cohesive and efficient customer journey that drives business growth.⁶

Marketing’s primary goal is to generate leads and create awareness for the service, while sales’ goal is to close deals and generate revenue. Therefore, it’s essential for these teams to work closely together to ensure that the leads generated by marketing are effectively passed on to sales and that sales have the necessary resources to convert those leads into customers.

To achieve this, the teams can collaborate on lead generation strategies, such as developing targeted email campaigns or creating compelling content that addresses the pain points of the target audience. Marketing can also create sales enablement materials, such as case studies and product demos, that help the sales team effectively communicate the value proposition of the CRM software to potential customers.

Additionally, sales and marketing can work together to improve the customer experience by collaborating on customer onboarding and training, ensuring that customers receive the support they need to use the CRM software effectively. They can also gather customer feedback and insights, which can be used to improve the service and create an even better customer experience.

By working closely together, sales and marketing can leverage each other’s strengths and expertise to generate leads, close deals, and provide a better customer experience. This collaboration ultimately leads to increased revenue and customer satisfaction, which are critical to business growth.

Sales should be driving the content plan. The company has to realize the importance of aligning the content strategy with the needs and interests of the sales team’s target audience. By involving the sales team in the content planning process, the content created is more likely to resonate with the target audience and be more effective in generating leads and driving conversions.

For example, the sales team has identified that their target audience includes project managers, team leaders, and executives who are interested in improving their team’s productivity and efficiency. In this case, the sales team should be involved in the content planning process to ensure that the content created is relevant and valuable to their prospects.

The sales team can provide insights into the pain points and challenges faced by their potential customers, which can be used to create content that addresses these issues. For example, they may suggest creating webinars that provide tips and best practices for improving team productivity, or blog posts that offer insights into common project management challenges and how to overcome them.

Sales have to use social media to build personal followers. It’s hard to overestimate the value the importance of leveraging social media platforms to build a personal brand and engage with potential customers. In today’s digital age, social media has become a powerful tool for sales professionals to connect with their target audience, share valuable content, and build relationships that can lead to new business opportunities.

By creating a strong personal brand on social media platforms such as LinkedIn, this sales professional can establish themselves as a thought leader and build a following of potential customers who are interested in their expertise. They can share valuable content such as blog posts, white papers, and industry news, and engage with their followers through comments and discussions.

In addition, social media can also be used to identify new business opportunities. By using social listening tools, sales professionals can monitor conversations and trends related to their industry and identify potential prospects who are expressing a need or interest in their products or services. They can then reach out to these prospects and start a conversation, leveraging the relationships they have built through social media to establish trust and credibility.

Overall, using social media to build a personal following is an important strategy for sales professionals who want to establish themselves as thought leaders and connect with potential customers in today’s digital age of international marketing strategy. By sharing valuable content, engaging with followers, and leveraging social listening tools to identify new opportunities, sales professionals can build their personal brand and drive new business for their company.

Sales have to be a team activity. We should strongly emphasize the importance of collaboration and coordination among various roles in a sales team. Each member of the team plays a crucial role in achieving the team’s sales goals. This includes telesales representatives who make outbound calls to prospects, new business development managers who are responsible for generating leads, senior account managers who manage existing accounts, and senior advisors who provide expert guidance to clients.

For example, in order to reach its sales targets, the company needs to have a team of sales professionals with different skill sets and expertise. The telesales representatives are responsible for making initial contact with potential customers, qualifying leads, and scheduling appointments for new business development managers. The new business development managers are responsible for researching and identifying new opportunities for the company, building relationships with prospects, and closing new deals. The senior account managers are responsible for managing existing customer relationships, upselling and cross-selling additional solutions, and ensuring customer satisfaction. Finally, the senior advisors are responsible for providing technical expertise and guidance to clients, helping them to identify the right solutions for their business needs.

In this scenario, each member of the sales team plays a vital role in driving the company’s sales. By working together as a team, each member of the sales team can leverage their strengths and expertise to achieve the team’s sales goals.

International marketing strategy must drive content execution. Content marketing is a powerful tool for building brand awareness, establishing thought leadership, and driving customer engagement. However, to be effective, content marketing must be driven by a clear marketing strategy that aligns with the company’s overall goals and objectives.

Marketing must drive content execution to ensure that it is aligned with the company’s marketing goals and messaging. This involves identifying the target audience, understanding their pain points and challenges, and creating content that speaks directly to those needs. The marketing team should also ensure that the content produced is consistent with the company’s brand voice and messaging.

An example of how marketing can drive content execution in the ICT market is by creating a content strategy that is focused on a specific industry or vertical. For instance, a company that specializes in project management software may create content specifically targeted at the construction industry, highlighting the ways in which their software can help construction firms better manage projects and increase productivity.

The marketing team can then work with subject matter experts within the company to develop high-quality, informative content that speaks directly to the needs of the construction industry. This might include blog posts, whitepapers, case studies, and webinars that are focused on topics such as project planning, resource allocation, and cost management.

By creating content that is tailored to the needs and interests of a specific audience, the marketing team can drive engagement and build credibility with potential customers. This can ultimately lead to increased brand awareness, more leads, and higher conversion rates.

Marketing must drive the nurturing process. International marketing strategy nurturing is a process that builds relationships with potential customers over time. It involves providing them with relevant content and resources that help them move through the sales funnel. Examples include email campaigns, re-targeting ads, content marketing, and social media campaigns. These activities help to build trust and familiarity with potential customers, which can lead to increased sales.

An example of how the concept of marketing nurturing, could be an offer of a free trial of its service. After signing up for the trial, the company sends a series of personalized contact attempts like notifications, messages through social media communicators, or emails to the customer, providing them with tips and resources on how to use the software effectively. The messages also highlight different features and benefits of the software, helping to educate the customer on how it can help solve their specific needs.

In addition, the company may retarget the customer with ads on social media or other websites they visit, reminding them of the benefits of the software and encouraging them to extend contact with a representative. The company may also create and share relevant content on social media platforms, such as blog posts or videos, that provide value to potential customers and help to establish the company as a thought leader in the industry for substantial international marketing strategy.

Through these nurturing marketing activities, the software company is able to build relationships with potential customers and guide them through the sales funnel. This ultimately leads to increased sales and customer satisfaction, as the customer feels supported and informed throughout their experience with the company.

Marketing must drive the ambassador program. The success of an ambassador program, where individuals are recruited to promote a brand, product, or service, involves tasks such as identifying the right representatives to serve in such a role, providing them with the necessary tools and resources to promote the brand, and measuring the impact of the program on overall marketing goals.

The company could create an ambassador program to recruit influential bloggers, YouTubers, and other content creators who have a following in the business and technology niche. The ambassadors could be given early access to the suite, along with marketing materials and talking points, to create content that promotes the product to their audience.

The company could also provide incentives for ambassadors who successfully refer new users to the product, such as discounts or exclusive access to new features. By focusing on marketing efforts and leveraging the networks of influential ambassadors, the company could increase the reach and credibility of its services in the competitive ICT industry.

Marketing must be data-driven. In today’s digital world, there is an abundance of data available to businesses, and this has revolutionized the way that marketing is done. Data-driven marketing in the ICT industry involves analyzing and utilizing data to understand customer behavior and preferences, and using that information to make more informed marketing decisions.

An example of data-driven marketing in the ICT industry is the use of website analytics to track user behavior on a software company’s website. The company can use tools such as Google Analytics to gather data on how users interact with the website, such as which pages they visit, how long they stay on the site, and what actions they take (such as filling out a contact form or downloading a whitepaper).

By analyzing this data, the company can gain insights into which marketing messages and content are resonating with customers and which are not. For example, if a particular blog post or product page is generating a lot of traffic and engagement, the company can use this information to create more content on similar topics or to highlight that particular product more prominently on its website.

Data-driven marketing can also be used for targeted advertising campaigns. For instance, a company that sells cybersecurity software can use data to identify potential customers who have shown an interest in security-related topics, such as by visiting security blogs or downloading security whitepapers. The company can then target these users with advertising messages that are tailored to their interests and needs, increasing the chances of conversion.

In summary, data-driven marketing in the ICT industry involves using data to gain insights into customer behavior and preferences and using that information to make more informed marketing decisions. By doing so, businesses can create more effective marketing campaigns that resonate with their target audience and drive increased sales and revenue.

Cultivating Connections: The Cornerstone of Achievement in the ICT Industry for International Marketing Strategy

Prior to delving into marketing tactics, as indicated in the title, it’s imperative to recognize that the paramount element in the achievement of any company is its workforce. Devoid of a cadre of adept experts and a robust foundation of nurtured connections, no enterprise can prosper. This is particularly true in the fiercely competitive field, where having the right people in the right roles is crucial for achieving success.

To effectively interact with C-level executives, a company representative must possess specific qualities. They need to be knowledgeable, and professional and possess excellent communication skills. Additionally, they should be quick-witted and able to handle challenging conversations with ease. Building strong relationships with top-tier executives and gaining their trust is also pivotal.

Approaching C-level executives with confidence and friendliness is key. Demonstrating expertise in the field and being able to answer questions that arise will help establish trust and rapport with these decision-makers.

I am talking here about a wide spectrum of departments and professional positions in the company. This group includes mainly high-level managers. Who, above all, have to finalize the agreement, participate in ongoing negotiations, but also be active in the industry environment.

Directors living in „ivory towers”, inaccessible, not receiving messages, contacting through assistants, and jumping randomly from meeting to meeting for 15-minute catch-ups are real cancer that affects a huge number of companies. They really are self-centered, detached figureheads who think they are omniscient when in reality they are mist-blind, frustrated ego-inflated people living in an imaginary world. I know, this is a very radical opinion, but this situation happens too often not to mention it.

What are we aiming for? *

Fueled by a deep curiosity of international marketing strategy and a strong passion for understanding the complex world of global marketing in software development, I started a research journey. This undertaking was not merely a personal quest, but a mission aimed at contributing significantly to the strategic arsenal of IT companies aspiring to expand their horizons across borders.

My unwavering goal, defined by my relentless pursuit of the perfect solution, is to create innovative communication techniques. These techniques have the transformative potential to lead any IT enterprise to unparalleled success on the global stage. In a rapidly evolving landscape where technology knows no bounds, my commitment to unraveling the complexities of international market dynamics and crafting strategies tailor-made for each unique challenge knows no bounds.

The article aims to help understand how well potential customers understand their company’s digital potential. IT partners should strive to become like a second skin for their clients, as modern technology can enhance employee productivity and communication, as well as reduce costs through automation. By monitoring processes more closely and responding to customer needs more quickly, companies can improve their level of service and better customer support. Effective business management enables companies to be more flexible in responding to changing market needs.

Analyze, optimize & repeat to develop the best international marketing strategy.

Konrad Mroczek

International Marketing Maganer / Dajmio Marketing

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